Involved Parties: Elizabeth Lowe, Adam Bergh, Grace Parry, Brooke Hartman
Target Audience
Social Streamers. These people find it important to keep up with the latest trends and culture.
18-34
years old
Business problem
Market Growth.
Competitors are Apple TV, Hulu Live TV and Direct TV.
The actual problem
YouTube TV is background noise. People don’t want it to be silent enough where they are left alone with their own thoughts.
Insight
Our consumers are multi-taskers who want a break but dislike the silence that may come with it.
- Simmons Insights found that those aged 18-24 are 36% less likely to say TV is their main form of entertainment. They were also 261% more likely to say they use Twitch.
- There is a downward trend for all ages 18-34 in regards to them saying they rely on TV to keep them informed.
- 18-24 years olds were 55% more likely to say they worry about themselves.
- “Viewers of Apple TV, Amazon Fire TV and Roku are 25-40% more likely to be visiting websites on their smartphone”
Strategy
Choose an escape from reality.
Creative Idea
YOU
procrastinate on filling out the forms our government already has the information for
TV